Canva For Campus

This project outlines a go-to-market strategy to drive student adoption of Canva for Campus at Baruch College, under the assumption that the institution has already integrated Canva into its software offerings. The strategy focuses on building awareness, engagement, and long-term usage among students through hyper-targeted digital marketing, in-person activations, and career-focused messaging. Key components include geo-fenced social ads, branded swag and contests, strategic event partnerships, and a creative QR Code Scavenger Hunt. The initiative emphasizes Canva’s role in empowering students academically, professionally, and creatively, while aligning with institutional goals of innovation and career readiness.