WalterPicks Logos

Problem: The creator of a popular TikTok segment needed a recognizable logo to engage a young, sports-focused audience, and later required a second version suitable for merchandise that could appeal more broadly.
Solution: I designed two logos for the segment, both centered around the football term “pancake,” playfully illustrated with breakfast imagery for a memorable double meaning. The first logo used bold, sports-industry colors to capture the attention of young male viewers interested in football and forecasting. The second logo, intended for apparel, features artistic colors and a 1950s diner-inspired billboard style to enhance visual appeal and merchandise potential. The creator continues to use the logo weekly to introduce their content.